Wellness & Beauty · Process case study
ODE — Daily Comfort Cleanser
AI-native skincare brand
One home photo of a real bottle became a locked product master, then scaled into campaign, sensory, ritual, science, packaging, OOH and motion.
- Role
- Creative Direction · Brand Strategy · Visual Development · Motion
- Scope
- Brand · Product master · Campaign · OOH · Experiential
- Tools
- Artlist (image + video models) · ElevenLabs
01Strategy and identity
A calm, barrier-first cleanser for skin that reacts. The brand speaks in comfort, not perfection.
Campaign line
Comfort is the new perfect.
Insight
People with reactive skin are tired of being promised perfection. They want something that simply feels right.
02From one phone photo to a branded product
The product started as a single home photograph of an existing bottle that had nothing to do with ODE. Its geometry, pump and material were kept; the brand, label hierarchy, colour and finish were defined on top of it, and locked as the ODE master.
Source photograph → ODE branded master
- Kept
Bottle geometry · pump structure and direction · scale
- Defined
Warm-ivory material · mineral-blue label hierarchy · logo placement · gel appearance
- Rule
Every later image starts from this master.
03One master, every angle
The master held across a fixed set of views, each one framed the same way.
04Content worlds from one master
From the master the system branches into worlds, each with its own advertising job.
05Physical brand: OOH, experiential, packaging
Physical awareness: the campaign animated on a Times Square screen, a Miami pop-up, and the carton itself.
06Video library
One home photo of a real bottle became a locked product master, then scaled into campaign, sensory, ritual, science, packaging, OOH and motion.
- Role
- Creative Direction · Brand Strategy · Visual Development · Motion
- Scope
- Brand · Product master · Campaign · OOH · Experiential
- Tools
- Artlist (image + video models) · ElevenLabs
Three-day production sprint · Generation budget under ₪600
Films and key outputs
