Gaming · Process case study · Weavy
Jelly Busters
Urban Rescue
A little jelly is trapped, and every match brings it closer to escape. A 30-second rescue story built as one production system: the original, an alternative hook and a Christmas version from the same takes.
- Role
- Ad Research · Concept · Character Development · Storyboard · AI Workflow Design · Animation Direction · Editing
- Format
- 30 s · 9:16 + 1:1 · Original, Christmas, Alternative Hook
- Tools
- Weavy · Nano Banana 2 · Kling 3.0 / 4.0 · Runway Aleph 2
01Research and direction
The game is colour-match, not match-3, and its top ads are gameplay with little story. The opportunity was a rescue story where every attack is a board move.
- Mechanic
Colour-based matching: a colour clears only its own blocks. That rule becomes the plot.
- Category
Most ads in the genre are gameplay-only. A character story stands out in the first seconds.
- Direction
A rescue hook, a clear villain, colour-coded heroes, a failed attempt, a clever solution, a celebratory CTA.
02From mechanic to story
Seven sequences in 30 seconds. Each attack mirrors a board move, and the setback is a blocked colour, exactly as in the game.
- SC0010:00–3.5A transparent jelly is held captive. The crew arrives.Trapped piece at the bottom of the board
- SC0023.5–7.5Cyan attacks; a hidden shield breaks.Cyan match clears its blocks
- SC0037.5–13.5Coordinated attacks, growing damage.Chain of colour matches
- SC00413.5–17.5Yellow's blast hits black cubes and does nothing.Blocked colour: no yellow target
- SC00517.5–21.5Cyan's claw and a firework clear the barrier.Boosters: claw and rocket
- SC00621.5–27.0The final colour rush breaks the snail.Combo clears the board
- SC00727.0–30.0The captive is free. Play now.Level complete · CTA
03Characters, locked before any scene
Six jellies and three villains were defined on numbered sheets before any scene: turnaround, expressions, poses, materials and one signature detail each. Every shot was generated from these sheets.
04Storyboard and shot list
The film was planned to the frame before generation: seven boards, 45 shot units, 900 frames at 30 fps, with gameplay inserts tied to the story beats. Below, the full sequence and one scene broken into shots.
05Location development
The alley was designed as a set before any scene was generated: a volume turnaround, three story zones (entry, threat, prison), key camera angles, lighting states and a fixed palette. Every shot is staged inside the same space.
- SetFront, ¾, side and reverse views of one back alley
- ZonesEntry → threat (Pixel Snail) → prison (captive)
- LightBlue hour → high contrast → warm victory
06Look Frames
Sheets, the location and a shot prompt combine into one approved still per shot, fixing placement, camera, light and the geography of the action. 33 were approved before animation.
- InputCharacter sheet · Pixel Snail
- InputStoryboard · SC001
- Prompt excerpt
Wide establishing frame from the alley entrance: the voxel pixel snail blocks the centre of the wet alley
- ModelLook FrameNano Banana 2
- OutputApproved Look Frame
Iteration · SC003_SH002, v002 → v004
Claw closes on Cyan. Smooth upward arc over the snail; camera tracks and settles
07Animation
Each approved Look Frame feeds the video model with a motion prompt that says what must move and what must not change. Every take was checked against the character sheets before it reached the edit: silhouette, colour, face, proportions, board and material.
- InputFirst frame · SC001_SH001
- InputLast frame · SC001_SH002
- Prompt excerpt
Smooth pull back to the full wide, revealing pig left and apple right; camera settles
- ModelImage to videoKling 4.0
- OutputApproved take
08Original hook vs alternative hook
The alternative cut replaces only the first 4 seconds. From the red attack onward both versions are the same film, so only the openings are compared here, side by side and in sync.
First 4.5 s of each cut, in sync. After the opening both versions continue as the same film.
09Christmas reskin
Same production system, new season. The approved takes were edited rather than regenerated, so animation, camera and timing stay identical while wardrobe and environment change.
- InputApproved take
- Prompt excerpt
Christmas edit, not a remake: keep its exact animation, camera, timing and composition
- ModelVideo editKling 4.0 Video Edit
- OutputChristmas take
10Sound and music
Audio was built into the cut, not laid over it. The original film has its own music and effects pass; the Christmas version keeps that foundation and adapts it for the holiday edit.
- Original film
Approved edit + sound and music: the first 14 seconds.
- Christmas film
The same foundation, adapted for the holiday version. Same 14 seconds.
11Edit and assembly
Approved takes, gameplay inserts, end-card graphics and music were cut to the storyboard's 900-frame shot list. One timeline produced all three versions.
12Final versions
A little jelly is trapped, and every match brings it closer to escape. A 30-second rescue story built as one production system: the original, an alternative hook and a Christmas version from the same takes.
- Role
- Ad Research · Concept · Character Development · Storyboard · AI Workflow Design · Animation Direction · Editing
- Format
- 30 s · 9:16 + 1:1 · Original, Christmas, Alternative Hook
- Tools
- Weavy · Nano Banana 2 · Kling 3.0 / 4.0 · Runway Aleph 2
Three-day production sprint · Generation budget under ₪600
Final variants · same system
